Join the #DiyaJalaoRoshniLao Campaign

This Diwali, Beat of Life Entertainment proudly continues its #DiyaJalaoRoshniLao campaign for the third year, building on the success of its 2022 launch. This year’s campaign focuses on honoring the artisans who craft the beautiful clay lamps (diyas) that light up our homes during the festival.
With the theme “Celebrating Tradition, Spreading Light,” the campaign invites everyone to recognize the dedication of these skilled artisans. By understanding their craft, we not only deepen our connection to India’s cultural heritage but also acknowledge their essential role in preserving tradition.
To participate, simply light a clay lamp this Diwali, capture a photo, and share it on social media with the hashtag #DiyaJalaoRoshniLao. Let’s come together to brighten lives, honor our artisans, and spread joy across communities.

